The Amrutanjan advert which was recently launched targeted at the South can be said to be truly non-traditional. This experiment was done by the Mudra team with a launch of a set of TVCs which resemble the reality shows like MTV Bakra and Candid Camera
A new campaign which was run by HUL in collaboration with Yahoo!. The launch of Axe Dark Temptation was done by hijacking the Yahoo! homepage for 24 hours. The campaign was aimed to engage the target audience of Axe and inform them that November 2008 is being celebrated as Chocolate Month in India. As part of this activity, members of the audience could send free chocolate packages to girls, if the latter were ready to accept them.
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