An interesting Outdoor campaign by Anheuser Busch InBev to launch Tennent as the strongest beer in India.

Another OOH on agency faqs which I found particularly interesting. Uses the hype created by Gajini to its own advantage ..... 

But I would definitely like to research on whether people pay enough attention to the creative copy to realize it is not the cliched Amir Khan and there is certain meaning to what is written on the person's body.