Tuesday, January 27, 2009

The session

On a Sunday morning I suddenly get a call - "You have to take a 5 mins session for some school children on marketing !!"

Marketing ?? I OK it !

after playing CS for half an hour I start thinking abt what i should be speaking ...

Very impressed by myself I sketch a plan

I will start by asking which is the latest movie on the box office ... asking them how they know it .... and kick starting with promotions 4th P of marketing ..... then steadily explain all the other Ps

I reach the place on time to find out everyone is in formal wear ..... and the school children were not from the 8th or 9th class ...... they were 10+1 & 10+2's from some of the best schools across India.

I was then suddenly asked to begin blabbering

I started off as I planned ..... but the answers I got were

" Karz is the latest movie " . .... " It is through promotions by the producer"

I had to think of a back up plan ..... I tried driving them to the other Ps

but they replied ..... "there are 4 Ps ..... product, price, place and promotions" !!

( I wouldnt be shocked if someone stood up and said .......these are defined by Kotler ..... whereas some people also believe in 7 Ps and those are ...... )

I was now feeling trapped due to underestimating these kids.....

Luckily I could give them some fundas on how STP is employed .... ( I couldnt speak on high profile stuff like surrogate marketing etc etc) ...... and by the time i was done with I was told that my time was up !! (Thank you !!! i whispered)

Later I heard that these kids had raped a person who was taking the seminar on Operations by preempting him with all his fundas

Gen Y ........ need to beware of em i should say

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